Galloping Through the Park – Hermès Shop Window

MVRDVAmsterdam, Netherlands2025Ретейл Временные постройки

Occupying the façade of Crystal Houses, Galloping Through the Park is a narrative-driven shop window designed Hermès in summer 2025. Made of brightly-coloured, 3D-printed elements, the design shows a horse, which former Hermès CEO Jean-Louis Dumas liked to call the “first client” of the house, arriving in Amsterdam’s Vondelpark to be draped in Hermès finery by a chorus of birds. This seemingly simple story ties together multiple overlapping narratives and design challenges – from recalling the building’s original design concept to referencing the iconography of the house of Hermès, and from responding to the Hermès theme of the year to resolving the challenge of designing a “shop window” set in a façade that is entirely transparent.

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