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Rotterdam ROCKS!

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Rotterdam ROCKS! is the first Shift Embassy – initiated by the Shift Foundation, whose ambition is to make sustainability visible, tangible, and actionable for a broad public. Located on the south bank of the Maas, at the landing of Rotterdam's future third city bridge, the project brings together an immersive exhibition, hospitality, conference facilities, landscape, and research around the urgent questions of climate, resources, water, energy, biodiversity, and responsible construction. For us, the building cannot simply contain this narrative. Its form, materials, public route, planted surfaces, water systems, energy strategy, and monitoring must become part of the experience. The architecture itself has to speak.

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