Chungha building

MVRDVSeoul, South Korea2013Ретейл

Just before a Korean pop-song became a global success on YouTube for the first time in history, MVRDV was commissioned by Woon Nam Management Ltd. to redefine a building on Gangnam’s chic Apgujung Road. Even though the Chungha building was completed in the 1980’s it was already outdated in a street dominated by flagship stores. The transformation, which added an extra level, was completed in just 9 months.

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