ArtCity
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“Everything is art’’, including the city. This was the inspiration for the promotional campaign of PAN Amsterdam 2022, the Netherland’s leading fair in art, antiques, and design. Displayed for PAN’s 35th edition, MVRDV’s proposal centres the ArtCity as the foundation of the campaign, dramatising the concept of a mini city and emphasising how a deep engagement with the arts can offer a fresh perspective for reimagining our urban landscape.
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