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Braincoat

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Vision typically dominates our behavior in public and establishes the basis of social relations. We rely on vision to assess identity: a quick glimpse of another person allows us to infer his or her sex, age, race, and social class. Under normal conditions, this visual assessment precedes any social interaction. But the Blur Building’s fogbank produces a condition of anonymity: it is difficult to distinguish a twenty-five-year-old Japanese fashion model from a thirteen-year-old Indian boy or a seventy-year-old Russian grandmother. Braincoat is an experiment on interpersonal communication within a space of compromised perception: vision is blurred by the fog, and hearing is dulled by the pervasive white noise of hissing water nozzles.

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