Blur Building
To blur means to make indistinct, to dim, to shroud, to cloud, to make vague, to obfuscate. Blurring is often associated with error: A malfunctioning camera produces a blurred image. Blurred vision is considered a visual impairment. There are, however, positive ways to think about blur. Motion blur was a technique used by Futurist photographers who sought to express physical movement in space. Blurring is a standard feature in image-editing software. Camera lenses in Japan are rated according to blur coherence, or bokeh. Blur, built for the Swiss National Exposition in 2002, was conceived to be out of focus, a response to the oversaturation of visual media in expositions that had become showcases filled with spectacular state-of-the-art immersion technologies and digital simulations. These displays of technical prowess fed an insatiable appetite for visual stimulation with ever-greater virtuosity in a society with a consumer culture that measured satisfaction in pixels per inch. High definition had become the new orthodoxy. By contrast, Blur’s atomized water environment was low definition—an architecture of atmosphere.
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