OPPO Store Beijing

UNStudioChina

The design for the OPPO Beijing store introduces a refined retail experience that aligns with OPPO’s brand philosophy of “Beauty through Technology.” Spanning 428m2 across two floors, the store features a fully glazed, double-height facade that enhances visibility and creates a striking presence. Inside, the design continues the ‘Urban Park’ concept from the Guangzhou flagship, with a sculptural staircase serving as a central feature that connects the two levels and becomes part of the customer journey.

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