Proenza Schouler Store – Greene Street
The second Proenza Schouler store on Green Street is housed in a historic cast iron fronted building. Separating the historic façade from the contemporary reinvention of the interior is an intermediate antechamber – a ‘façade within a façade’ – that acts as a display area as visitors enter the shop. Once inside, the space is dominated by a number of planes and geometries that culminate in a dramatic concrete staircase leading to a lower level. The staircase is illuminated by natural light flooding in from the original glass canopy to the rear of the building. At street level, the main, double height space is rectangular on plan and culminates in a blackened steel screen that reaches the full height of the entire space. The screen is broken down by a pattern of triangular cut-outs, offering a visual connection to the lower level. It reaches from the lower floor level up to the ceiling, where behind it, a staircase leads down to more display areas and a private gathering space. A series of concrete display cubes punctuate the volume and run through the centre of the shop.
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