Selfridges Duke Street
Selfridges’ original building opened on Oxford Street in 1909 and was expanded to the rear in several stages. Its grand, Beaux-Arts façade disguises a store that was both labyrinthine and lacking architectural coherence. The project covers the entire ground floor of the flagship store’s east wing along Duke Street. Spanning three interconnected buildings, it encompasses a new entrance building and accessories hall, which together create a more coherent identity for the store, improving its urban presence, clarity in circulation and reintroducing the glamour and grandeur of the original building. The project was completed in several phases, allowing the store to remain open throughout. The new entrance building replaces a 1960s infill, linking the two neighbouring façades with a grand entrance that reinforces the civic presence of the store in the manner of the Oxford Street façade. Rather than a hybrid of neighbouring architectural styles, the new entrance building maintains both structural and visual independence; its dark palette deliberately contrasting the cream-coloured Portland stone of the adjacent buildings.
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