Starbucks Reserve Roastery
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In major cities around the world, Starbucks Reserve Roasteries immerse visitors in experiential retail environments that the company describes as “both workshop and stage.” When selecting the site for its largest roastery, Starbucks chose a Chicago retail icon: the former Crate & Barrel flagship on North Michigan Avenue. The five‑story project transformed the 90s-era retail landmark into a bustling destination that has drawn thousands of customers a day since its 2019 opening.
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