The Forest
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We were interested in the way Valextra displays their products individually, bringing attention to each product; as opposed to the usual long shelves with lined up products we find in the usual retail. This brought us to conceive a retail concept where each displayed item would occupy its own space. We had the ambition to have a shop conceived only by the addition of each of the items individual space, and that visitors would roam among them as if walking in a forest. Following this narrative, w
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