The Michelin Adventure
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Inserting itselfHow can the Michelin Tire Manufacturing Company be embodied on an inactive tire manufacturing site from the 1960s ? The term "manufacture," from Latin manufactura, reminds us of the importance of human hands in creating. The history of Michelin begins with rubber balls, introduced by Elisabeth Pugh-Barker, marking the introduction of rubber to Clermont-Ferrand. From rubber balls to the Michelin Guide, which rewards the world's greatest chefs, and from cutting-edge tire t
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