Valentino flagship store, Piazza di Spagna
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The Valentino Rome flagship store spans several interconnected buildings across Piazza di Spagna and Piazza Mignanelli, in the heart of the brand’s hometown. The project involves the refurbishment of existing buildings, including a former American Express edifice, and neighbours the sixteenth-century Palazzo Gabrielli-Mignanelli, historically the main creative headquarters of Valentino. Choosing to build its most representative boutique in this location, the Fashion House declares its intent to link the brand’s history to its contemporary identity and the project aims to contribute to the urban fabric with continuity and consistency.
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