Wolverine Worldwide
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Wolverine Worldwide, a large footwear holding company based in Michigan, is the parent company to sixteen different sub-brands, four of which – Saucony, Stride Rite, Sperry, and Keds – are today headquartered in Waltham, MA. Previously these groups were working in space that did not allow them to position their business effectively in the highly competitive footwear market. Sub-brands were siloed, collaboration space was limited, and storage for constantly accessed materials and product was chaotic.
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