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Ricola Marketing Building

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Herzog & de MeuronLaufen, Switzerland1997

The new building is located in the middle of a group of small-scale village like buildings without any remarkable architectural qualities. However surrounding gardens, however, with their hedges and trees, offer a wonderful environment for a transparent architecture relating to the inside and outside space. Instead of a multistory volume that would dominate the architectural landscape, we chose a low polygonal installation that fits into Ricola’s garden area like a pavilion. We wanted an architecture in which outer form and geometry did not immediately reveal themselves. One which, thanks to its turned-back façades, dissolves into single pieces. Each piece has the distinct characteristic of either surrounding, reflecting or projecting far into the building’s interior a special view into the garden. The deep cantilevered roof can be understood as a symbol for the strategy utilized here of melding nature and architecture. Roof beams are made of a special plastic having variable give for assimilation to changing temperatures and the changing weight of rain or snow.

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