Kramlich Residence and Collection
Pam and Dick Kramlich were introduced to us through Christian and Cherise Moueix, for whom we planned the Dominus Winery in the neighboring town of Yountville a few years ago. Cherise told us that, unlike the many influential art collectors living in Napa Valley, the Kramlichs collect media art, like video, films, CDs, slides, etc. Over dinner in a noisy restaurant we spoke almost exclusively about the videos Pam and Dick had acquired. We were very impressed by the fact that established and affluent people would choose to focus on media art instead of succumbing to the temptation to collect “real,” that is, traditional, tangible art that can be put on display. This uncompromising commitment surprised and fascinated us and later inspired the radical architectural approach to the task entrusted to us: a residence that would also be an exhibition space for media art or, conversely, an inhabitable media installation tailored to meet the daily requirements of Pam and Dick Kramlich. A home as a media installation or a media installation as a home?
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