MK2, City of Image and Sound
City of Image and Sound is prominently located along Chang’an Avenue in the immediate proximity of the Forbidden City and the Tienanmen Square. The project stems from a partnership between mk2 Group, a French production and distribution company and movie theater owner, and BBMG Group, a Chinese manufacturing and real-estate company. The project is a joint venture between two companies as well as a partnership between two cultures. The two main elements of this new cultural landmark are a fourteen-theater cinema complex and the new BBMG Headquarters. In addition, the project contains a permanent photo and multimedia exhibition as well as a mixture of retail spaces and restaurants. The idea is to create an exciting synergy of these different programmatic elements, while integrating them closely into the surrounding urban context. Definition of the cinema is the starting point of the project. The cinema theaters are stacked vertically in three rows reaching the height limitation of thirty meters. This stacked cinema configuration results is in a unique distribution of solids (cinema theaters) and voids (cinema lobbies) facing Chang’an Avenue.
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