327.2 UniFor Showroom, Portavolta
When UniFor approached us to design their new showroom in Milan we didn’t have to think twice: firstly, is it located on the ground floor of the Feltrinelli building we completed in 2016; secondly, we have a long-standing relationship and a number of successful collaborations with UniFor for the fit-out of some of our key architectural projects such as Asklepios 8 for Novartis in Basel, the Public Hotel at 215 Chrystie in New York, the National Library of Israel in Jerusalem, and of course the Fondazione Giangiacomo Feltrinelli in Milan. It was only a matter of course that we would design their new home in Milan. UniFor as a company has a strong focus on systems, scale, and architecture. The decision to leave their longstanding showroom in Corso Matteotti to move to this new location is a strong statement – it sits in a neighbourhood that represents the “new” Milan, which stands for development, technology, and lifestyle. Our design for their new showroom is not only a space to present their latest products, but also a window into how UniFor works, and what their technical capabilities are – the showroom itself becomes the exhibit.
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