Ricola Kräuterzentrum
Architecture and Landscape The new Kräuterzentrum (herb center) is situated like an erratic block in the midst of a landscape dotted with conventional industrial buildings. Its elongated shape echoes the pathways and the hedges that have long been a distinctive feature of this area. The length of the building also reflects the steps involved in the industrial processing of herbs, from drying and cutting to blending and storing. The new processing plant enables Ricola to integrate these important steps in the company’s own in-house production. Architecture as Landscape The Kräuterzentrum is built largely out of locally sourced earth; it is like a geometrical segment of landscape with its dimensions and archaic impact heightened by the radical choice of material. Herbs and earth define the purpose-built, distinctive character of the center, following in the footsteps of Ricola‘s other buildings: the fully automated storage building of 1987, the production and storage building of 1993 in Mulhouse-Brunstatt with its screenprint façade and the glazed marketing headquarters of 1999 in Laufen.
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