TOTEME Beijing Sanlitun
The TOTEME Beijing Sanlitun flagship store is on a corner lot in the heart of the Sanlitun district – a popular area for shopping, dining, and entertainment in eastern Beijing. Sanlitun began its development with China’s opening in the 1980’s, with growth accelerating greatly during the economic boom of the 1990’s. With the development of the Taikoo Li complex in the 2000’s, the neighborhood transformed into a luxury destination; Narrow alleys, elevated walkways, and street-front façades, combined with a focus on individual branding, created an everchanging platform for stores to compete for attention through their displays and diverse architectural expressions. Given these heterogenous surroundings, how can the TOTEME store establish itself as a distinctive place, and how can the shopper’s experience go beyond what is already available? Transforming the Existing We began by visiting the neighborhood and the two-story building, and immediately decided to completely strip the interior.
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